

MB-280T04-A: Configure a Dynamics 365 customer experience solution
Course Overview
The MB-280T04-A: Configure a Dynamics 365 Customer Experience Solution course is designed for experienced Dynamics 365 consultants, solution architects, and IT professionals who want to master the configuration and optimization of Dynamics 365 Customer Engagement (CE) solutions. This advanced course emphasizes configuring entities, business rules, workflows, and customer service processes to maximize organizational efficiency and enhance customer experiences.
Participants will explore advanced configuration techniques, automation strategies, and integration scenarios, enabling them to design scalable, secure, and highly effective customer engagement solutions. Through real-world case studies and hands-on labs, learners will gain the skills to implement Dynamics 365 CE solutions that align with business objectives, improve user adoption, and drive customer satisfaction.
Course Objectives / Outcomes:
- Configure Core CE Entities: Set up accounts, contacts, leads, opportunities, and custom entities to meet organizational requirements.
- Implement Business Rules and Workflows: Automate complex processes and ensure data integrity across Dynamics 365.
- Design Customer Service Processes: Configure queues, case management, service-level agreements (SLAs), and knowledge management.
- Optimize User Experience: Customize forms, views, dashboards, and apps to enhance user productivity.
- Integrate with External Systems: Implement connections to Microsoft Power Platform, Outlook, Teams, and third-party applications.
- Manage Security and Compliance: Apply role-based security, field-level security, and business unit configurations.
- Implement Advanced Automation: Leverage Power Automate flows and business process automation to streamline customer engagement.
- Monitor and Maintain Solutions: Apply best practices for solution management, data quality, and ongoing administration.
- Drive Data-Driven Insights: Utilize Dynamics 365 analytics and reporting tools to support business decision-making.
- Deliver Enterprise-Ready Solutions: Align Dynamics 365 configurations with organizational objectives, governance, and digital transformation strategies.
Target Audience
- Who already completed the following modules as part of the MB-280: Dynamics 365 Customer Experience Analyst course series. If they haven't, it's recommended that they take some time to complete these modules before beginning the challenge project.
Course Content
6 modules · 29 topics01Module 1: Manage leads with Dynamics 365 Sales4 topics
- Examine the lead qualification process in Dynamics 365 from beginning to end
- Identify the different options that are available for creating and defining leads
- Use business process flows to manage the lead lifecycle
- Qualify and disqualify leads
02Module 2: Manage opportunities with Dynamics 365 Sales4 topics
- Identify scenarios where opportunities can be used.
- Create and define opportunities.
- Work with related opportunity records
- Manage an opportunity throughout its lifecycle.
03Module 3: Manage and organize your product catalog with Dynamics 365 Sales4 topics
- Set up unit groups to help control how products are sold
- Create product family hierarchies that include product bundles and individual products
- Set up product pricing data by creating price lists and price list items
- Use discount lists to provide volume discount pricing
04Module 4: Create emails in Dynamics 365 Customer Insights - Journeys5 topics
- Upload images to the file library and use images in marketing content.l.
- Create and publish an emai
- Enhance your emails by using personalization, content blocks, content ideas, and more.
- Upload images to the file library and use images in marketing content.
- Add personalization to emails.
05Module 5: Build journeys with Dynamics 365 Customer Insights - Journeys8 topics
- Manage segments in real-time journeys.
- Work with triggers in real-time journeys.
- Create a journey.
- Set a business goal and measure progress through a journey.
- Determine when to use attribute versus if/then branches.
- Use an A/B test within the customer journey.
- Use AI-driven, run-time channel optimization.
- Raise triggers from a journey to run another journey or Power Automate flow.
06Module 6: Challenge project - Configure a Dynamics 365 customer experience solution4 topics
- Evaluate requirements.
- Perform gap analysis of existing assets.
- Create needed assets from the stated requirements.
- Use Dynamics 365 Sales and Dynamics 365 Customer Insights to create a customer solution.
Schedule Dates
4 upcoming batches| Batch Dates | Duration | Batch Options | Language | Action |
|---|---|---|---|---|
| 30 December 2026 | 1 Day | 4 hours & 8 hours | English / Arabic | |
| 30 March 2027 | 1 Day | 4 hours & 8 hours | English / Arabic | |
| 30 June 2027 | 1 Day | 4 hours & 8 hours | English / Arabic | |
| 30 September 2027 | 1 Day | 4 hours & 8 hours | English / Arabic |
Can’t find a suitable date? Request a schedule that fits your team.
Request More InformationFAQs
Does the course cover advanced entity configuration?
Yes. Participants will learn to configure core and custom entities, relationships, forms, views, and dashboards for enterprise-scale solutions.
Are customer service and case management processes included?
Yes. Learners will configure queues, SLAs, entitlements, knowledge management, and case resolution workflows for complex service scenarios.
Will integration with Microsoft Power Platform be covered?
Yes. The course includes advanced integration with Power Apps, Power Automate, Power BI, and Teams to extend Dynamics 365 capabilities.
How does this course support enterprise deployment?
It covers solution management, environment strategies, data governance, and maintenance best practices for enterprise-level deployments.
Will participants learn to create analytics and reports?
Yes. Advanced reporting, dashboards, and insights using Dynamics 365 and Power BI are part of the curriculum to support informed business decisions.
Flexible Training Options to Meet Your Needs
Choose how you learn — live online, in-classroom, at your workplace, or internationally. CounselTrain delivers certified IT training across the UAE in the format that fits your team.
Select the method that best suits your needs.
Online Instructor-Led Training
Learn from the comfort of your workplace or at home through live virtual sessions led by expert trainers.
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Classroom Training
Participate in interactive, face-to-face training in our top 5-star training facilities in Dubai.
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Onsite Training
Learn a customised curriculum in your workplace to ensure the most impact and team participation.
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Overseas Training
Participate in our international training sessions and improve your abilities with world-class instructors.
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